iVin
An AI assistant that uses the car's record to answer coverage questions and carry the conversation into service booking.
Vinsyt · Consumer mobile app · 2022 to 2026 · In production
Read the case study Consumer mobile app
I help shape what a product should be and design how it works
I work across product flows, interfaces, and design systems, helping shape what gets built and working closely with engineering from the first sketch through delivery.
- Based
- Lima, Peru. Working across US time zones.
- Languages
- English and Spanish
- Open to
- Product design and UX/UI roles
What connects the work
Five of these projects come from the same product ecosystem, where I worked across the consumer experience, owner web product, communications, and the system they share. The other three are independent concepts where I chose the problem myself.
Across both, I tend to work on problems where the interface is only one part of the design.
The Lifecycle Engine
Reminders across 20 mileage milestones and three channels, with rules for what to send, what needs confirming, and when to stay quiet.
Vinsyt · Email, SMS and push · 2024 to 2026 · In production
Read the case study Email, SMS and push
Catch
A smaller list from a group chat you still need to follow.
Independent concept · Group chat concept
Read the case study Group chat concept
ShopSmartAutos
An AI shopping concept that turns everyday needs into preferences a shopper can check before comparing cars and contacting a dealer.
Independent concept · AI shopping concept
Read the case study AI shopping concept
How I work
I start with the product decision
Before drawing the interface, I want to understand what the product should do, what it should know, and what it should ask from the person using it.
I design the interaction and the language together
The screen, the flow, and the words all make the same promise. I work on them as one experience.
I stay close to engineering
I work with engineering from early constraints through implementation, especially when APIs, data, delivery rules, or platform behavior affect the experience.
I design systems that can keep growing
Shared components, tokens, rules, and patterns matter because the fifth version should not require redesigning the first four.
Open to product design and UX/UI roles with room to shape both the product and the experience
Email is the fastest way to reach me.
fernando.catter@gmail.com